

Hannover, DE
Founded
2025
Industry
Natural cosmetics
Size
500+ FTEs
HR Tech
Personio
About
Laverana GmbH & Co. KG, founded in 1987 is a German company based in Hannover. It specializes in certified natural cosmetics produced within a closed competence and value chain. The company sells its products internationally.
Business model: Selling certified natural cosmetics
Biggest departments: Bottling, Production and Logistics
People team size: 6 FTEs
Planning details: 40+ hiring managers that have to track on a monthly basis whether they are over or under budget regarding their workforce
Yearly hiring rate: ±25%
We used to send surveys around asking each budget manager whether they are over or under budget. Imagine doing this with 40+ managers. It was a manual process not synced with data.

Sarah Düing
Sarah Düing, Chief People & Legal Officer at lavera
Challenges
A range of challenges for lavera's largest cost item
Given the general issue of high fluctuation in the industry, lavera meticulously reviews their forecasts and assesses their workforce spending at every point in time. It is crucial for them to be in touch with all managers to know how team compositions change in comparison to the budget.Before lavera started using Basqo, they faced a variety of challenges:Budget managers did not have accurate data to evaluate budget comparisonsPreparing the monthly workforce reporting was a manual and time consuming effortTracking planned positions and syncing them with replacements and new joiners led to inaccuracies in ExcelSarah: “Keeping everyone informed about the workforce development was an organisational Herculean task”
Solution
Bringing all workforce costs in one platform
Because lavera started to have a single source of truth of their workforce, Sarah and her team can now focus even more on the strategic tasks of their job rather than managing data accuracies updating Excels.
"Basqo is exactly what we needed to assist lavera in its next development phase as a People team. Shortly after the implementation, we realized the massive advantages Basqo had for my team. Now, I know all stakeholders look at the same data since everything is synced in one plattform."

Sarah Düing
Sarah Düing, Chief People & Legal Officer at lavera
Before Basqo, lavera was using a complex combination of Excel sheets to track their workforce budget, additional cost types (like mobility budgets, bonuses and many more) and hiring plans.Although the setup was quite advanced, maintaining the sheet and updating it with more sophisticated requirements proved difficult.The reason to change to Basqo were clear: Inviting managers based on cost center responsibilityLive integration with PersonioVisual explanations if and why the live forecast deviates to budget
"I was looking for such a solution for the last 2 years. The choice was clear to me in no time because Basqo brought exactly what a mid-sized company needs at this point.

Sarah Düing
Sarah Düing, Chief People & Legal Officer at lavera
After the decision, it took less than 5 days to transfer the whole process into Basqo, incl. setting up lavera’s organisational dimensions, integrating Personio and uploading the budget as a benchmark.Through Basqo’s invitation process, Sarah decides who can see which specific dimensions and cost information.
"It’s been a breeze so far. The onboarding was fast and the Basqo team was always available if we had any questions. I am especially impressed to see how fast new features are added to the product."

Sarah Düing
Sarah Düing, Chief People & Legal Officer at lavera
English

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